Barbican Hall, Barbican Centre, London UK,
Saturday 3 March 2012, 7.30pm, Tickets £10- £20

Urban Classic on Saturday 3 March 2012 – the Barbican’s 30th birthday – is a meeting of musical cultures, bringing together the BBC Symphony Orchestra with leading artists from the UK’s urban music scene, including multiple BRIT and MOBO Award-winner Ms Dynamite, N-Dubz producer Fazer, Essex ‘baby of the Grime scene’ (The Independent) Devlin and London MC Skepta.

Make sure you guys get down there it is going to be EPIC!

Check out these previews of what to expect ..

Fazer video – http://www.youtube.com/watch?v=b49sfnof3Lo

Ms Dynamite video – http://www.youtube.com/watch?v=94OnGag4jsM

This week I’ve discovered Shining Heroes a new age fashion label who aim to “Be an Inspiration for a while generation”.

Shining Heroes Clothing represents the feeling itself of a Hero,  HEROE is also an acronym for H-eart. E-ffort. R-iches. O-ver. Everything. They believe that  Riches come in many forms and are not always measured in material possessions.

Tremendous emotion goes into the design & creation of each product they cater for the ‘feel’ factor of those wearing Shining Heroes.

Exclusivity is a major pillar within the company ethos and this is never compromised, Shining Heroes limit the number of garments we produce each season, to give a feeling of exclusivity.

Let’s take a look at some pieces:

Hot right? Here’s how to get yours:

Website: http://www.shiningheroes.com/

Facebook: http://www.facebook.com/shiningheroes?sk=wall

Twitter: https://twitter.com/#!/SHININGHEROES

Blog: http://www.shiningheroes.com/blog/

Author: Phoebe Parke (@PhoebeRosetta)

It’s no secret that I’m a huge fan of  independently owned brand House of Hoxshore so when I heard they had a brand new collection I couldn’t wait to lay my eyes on it!

The thing I love most about House of Hoxshore is that they create products with a luxurious feel without costing the earth.

The SS12 collection has been heavily focused on House of Hoxshore’s consumer and surroundings.

Back with the ever-popular Man of The House and Lady of The House designs, this time on lighter weight garments, with vest and t-shirt cuts. The collection’s designs are inspired by the 40s and 50s and feature strong nautical themes and tattoo references.

As with the AW11 collection, House of Hoxshore continues to use base colours such as black and white, to keep the range current yet timeless.

So what does the future hold for House of Hoxshore? They are in collaboration with rising stars; White Powder Gold and have designed and created the merchandise for the band, available at www.houseofhoxshore.com

How to get in touch:

Website: www.houseofhoxshore.com

Twitter: @houseofhoxshore

Facebook: House of Hoxshore

Subscribe to Youtube: House Of Hoxshore

Check out their S/S Collection Video: https://www.youtube.com/watch?v=yVYQCAuquaA&feature=player_embedded

Author: Phoebe Parke ( @PhoebeRosetta )

This week I’ve picked something from iconic brand Bubblegum Clothing. Bubblegum Clothing presents a concise range of three limited edition T-shirts and an iconic garment, cleverly woven together with the philosophy of an original unisex design.

The inspiration behind the brand name Bubblegum and the collection refers to the first of their many mottos “We make fashion statements”. This idea is incorporated throughout their first range, and created with love, onto organic garments using a monochromatic scheme.

One of the great things about Bubblegum clothing is that they source material that’s ethically constructed and manufactured using renewable energy forms, so you don’t have to feel guilty about wearing this fantastic T shirt.

To get yours go to: http://www.bubblegumclothing.bigcartel.com/

Keep up to date with Bubblegum Clothing on twitter: https://twitter.com/#!/bubblegumbguk

See you next week!

Author: Phoebe Parke ( https://twitter.com/#!/PhoebeRosetta )

I don’t usually write about Jewellery, but Amarachi really caught my eye. This Jewellery line has so much attitude it’s crazy.

Amarachi is a jewellery line created by Sonnah ‘Amarachi’ Allie. Offering unique necklaces, earrings and rings she seeks inspiration for her designs from London life, the arts industry & Black culture. Amarachi Jewellery also offers custom jewellery, whatever design you have they can create it, including name and initial necklaces.

I’ll let the jewellery speak for itself…

This jewellery makes a big statement, and is not for those who don’t like the spotlight. With fans such as former RD member Troy and M dot E, this brand has super star quality.

Go to http://www.amarachijewellery.co.uk/ to get yours now!

Follow the founder: @Sonnah and @AmarachiJewels on twitter

And check out the facebook page: http://www.facebook.com/AmarachiJewellery?sk=wall

Author: Phoebe Parke (@PhoebeRosetta)

With Valentine’s Day coming up this week’s pick has Love theme… but it’s still streetwear so of course it has a grimy edge. The pick comes for street wear godfathers Benjart who are an independent brand originating from the UK.

Rose of Great Heart Tee by Benjart

This T shirt is perfect for the season and will show your soft side while keeping your credibility in tact. The graphic cupid emblem distinguishes this T shirt form the same old designs we’ve been seeing, I wouldn’t recommend wearing this on a smart dinner date but it’s definitely one to have in the wardrobe.

Follow Benjart of Twitter for the latest updates: https://twitter.com/#!/BenjartUK

And check out the rest of collection online: http://www.benjartclothing.com/

See you next week!

Author: Phoebe Parke ( https://twitter.com/#!/PhoebeRosetta )

February is officially Fudauary. The recording artist with roots from the grime scene is taking over this month with a new music and fresh visuals. Fudaguy kicks off #Fudauary with a free download called ‘Vicious Streets’.

The track is produced by Show N Prove and the music video was directed by Gavin Green.

‘Vicious Streets’ is a sample based Hip Hop track which sees Fudaguy demonstrate versatility to jump on a more classic Hip Hop beat but still add one of his infectious hooks.

A FANS’ (EP) OUT 19TH FEBRUARY
As part of Fudauary, Fudaguy is releasing an EP to purchase from all good digital retailers. The EP entitled ‘Fuda Fans’ is out on Sunday 19th February and will feature 4 track from the East London artist. The EP will have a video for each track filmed and edited through out the month. Expect a visual to drop each week in February starting on Valentine’s Day (14th Feb).

Up and coming clothing line LDN LYF was founded by Fugzi Malone, using his skills within art and graffiti, Fugzi has used inspiring quotes, big images and bright colours to create UK brand LDN LYF. Being an urban wear fanatic and a dedicated raver himself, LDN LYF is able to continuously catch the eyes of like minded people.

Let’s take a look at some of the products:

To order yours now visit: http://www.ldnlyf.bigcartel.com/

To get the latest updates follow LDN LYF on twitter: https://twitter.com/#!/Fugzi_LDNLYF

Check out their Facebook page: http://www.facebook.com/LDNLYF?sk=wall

Or Tumblr: http://ldnlyf.tumblr.com/

Author: Phoebe Parke ( https://twitter.com/#!/PhoebeRosetta )

My Pick of the Week this week comes from UK based brand Visual Arts Garments who aim to add a new dimension to streetwear, and break away from the ordinary.

As the founders grew up in the South/South East of London, their main aim was to produce a brand that could change perceptions and break barriers of what a modern youth culture felt were socially accepted.

VA-G ranges from the more commercial urban range of sweaters and t-shirts to the more experimental and expressive tailored menswear and womenswear range.

This VA Wayfarer T shirt is perfect for when it’s just too cold and dark to wear sunglasses, but you still need to express your sunglasses swag.

Check out the rest of the collection on the website: http://va-gstore.co.uk/

Keep up to date on twitter: https://twitter.com/#!/VA_GLTD

And ‘like’ them on facebook: http://www.facebook.com/pages/VA-Garments-Ltd/209221025758641?sk=wall

See you next week!

Author: Phoebe Parke ( https://twitter.com/#!/PhoebeRosetta )

Hosted by American DJ Whoo Kid, the female MC has released a 9 track mixtape. The second female to be hosted by Whoo Kid after  Lil Kim, 2012 is off to a grand start for out Brit MC. Download below and have a listen.

Click the title 2000 and L to download the free mixtape.

Featuring the Grime scenes biggest artists, Teddy Music’s compilation brings you 22 tracks of pure madness. Both old and new tracks available, there is something for everyone. Have a look at the track list and go buy your copy from the link below:

1. Dot Rotten, Ghetts, Lil Nasty & Griminal- Grime
2. B Live, Newham Generals & Skepta – Modern Warfare
3. P Money – Hot Ones (Ogz Madness)
4. JME – J.M.E.
5. Stutta, Mercston, Tinchy Stryder & Ghetts – Hype Ting (DPMO)
6. Guvnor & Scorcher – Martian Attack
7. Lethal Bizzle – Don’t Run It Up
8. Ghetts, Badness & Delusion – Salute Me
9. Badness – Silencer
10. Trim – Dat
11. Griminal & Tiny – Stratford To Plaistow
12. Ironik & Jessica Lowndes (Remix) – Falling In Love
13. Dot Rotten – Confidence
14. Tinchy Stryder – Barclays Freestyle
15. Ghetts & Maxsta – We’re Moving Along
16. Gingerbread Man – Skepta
17. Ghetts – My Sperm
18. JME – Over Me (Remix)
19. Stutta & Ghetts – Final Lap
20. Marcus Beatz, Kozzie & Scrufizzer – Down With Us
21. Tempa T – Spray Dem
22. Newham Generals – Doomed

Available to buy now from: http://boomkat.com/cds/484832-various-teddy-music-grime-the-compilation

Streetwear brand Another Batch has brought out a clothing line in tribute to the one and only J Dilla. I caught up with the team to talk about the inspiration behind the new line:

“We grew up listening to J Dilla’s beats not knowing who he was.
As we grew up we started to learn more about the late great J Dilla, and started to be so thankful towards him for having such a positive effect on our lives.

Early last year we started a clothing line called ‘Another Batch’ inspired by one of our favourite J Dilla albums.
We wanted to express our inspiration from music through our designs then in turn our clothes.

Now we are drawing near to J Dilla’s birthday and a annual tribute to J Dilla that The Doctors Orders host we wanted to make a limited run of T-shirts to commemorate J Dilla.

We are looking to sell out before the tribute and then donate the proceedings to the J Dilla Foundation again.
We met J Dilla’s Mum last year and she loved our J Dilla Sweatshirts we donated the money personally and she blessed our clothing line…. IT WAS AWESOME!!”

What great inspiration for a line of  t shirts!

To get you hands on them visit: http://www.anotherbatch.bigcartel.com/

For the latest updates follow Another Batch on twitter: https://twitter.com/#!/AnotherBatch

 And check out their facebook page here: http://www.facebook.com/pages/Another-Batch/102857323087694

Author: Phoebe ( https://twitter.com/#!/PhoebeRosetta )

I love a new find I spend a lot of time connecting with brands on twitter, through colleagues and on fashion websites, which just goes to show how important your online presence really is. I found moongang via RepVdo and loved the interview that they did with moongang and the clothes they brought along.

Moongang are an up and coming streetwear brand that are heading for the stars with fresh simple designs and a quirky sense of style, these guys are going to be doing big thing in 2012.

Let’s take a look at some of their products:

Hot right? Here’s how you can get your hands on one of these hot products before they fly away:

http://www.moongang.bigcartel.com/

For all the latest updates follow Moongang on twitter: https://twitter.com/#!/mg_clothing

Author: Phoebe (https://twitter.com/#!/PhoebeRosetta)

This week my Pick of the Week comes from up and coming streetwear brand Dat Tag, who are making big moves this year, both with the sales of the clothing, and with their upcoming event Swagminati on Sunday Feb 12 in brick Lane, for streetwear lovers and fashionistas.

This men’s jumper will definitely add an edge to anyone’s wardrobe and will have every one asking where you got it. A bit out of the ordinary for sure, but it’s always good to try new things, right?

With black elbow patches which can be seen all over the high street and a quirky burger symbol, it’s well worth snapping up this garment before they all sell out!

Keep up with the latest Dat Tag news on twitter: https://twitter.com/#!/DAT_TAG

And check out the rest of their collection online: http://dattag.com

See you next week!

Author: Phoebe Parke ( https://twitter.com/#!/PhoebeRosetta )

CONVERSE GIGS @ 100 CLUB KICK OFF THE NEW YEAR WITH DOT ROTTEN AND STAR SLINGER: THURSDAY, JANUARY 26TH.

Converse Gigs @ 100 Club continue in 2012 with critically acclaimed grime artist Dot Rotten and Star Slinger on the January bill.

WHERE:

100 Club
100 Oxford Street
London W1D 1LL, United Kingdom

WHEN:
January 26th 2012, doors 7.30pm.

We’ve got 5 tickets to give away! All you have to do is answer the following question correctly:

What’s Dot Rotten’s new single called?

a) Keep it on a low
b) Are you not entertained
c) Normal human being

Send all your answers to our twitter @Grimedaily

Good Luck!

Deadline’s 10am on Thursday!

My Pick of the Week this week comes from legendary streetwear bosses Trapstar, with international fans like Rihanna, it’s no wonder this brand has become so popular, and this hoodie should be a staple in any self respecting Londoner’s wardrobe.

The popularity of this jumper is no secret and I hope to see many more good things come out of the Trapstar Factory for 2012.

Check out the rest of the collection here: http://store.iamatrapstar.com/

And follow them on twitter: https://twitter.com/#!/TrapstarLDN

Author: Phoebe Parke: https://twitter.com/#!/PhoebeRosetta

See you next week!

M.O.D.U DESIGNS

SNAPBACK COLLECTION

MODU are the fresh, funky, colourful fashion label that exploded out of the New Rave scene in 2006.
Over the last year snapbacks have had a huge renaissance and have easily taken the place of the regular fitted cap in mainstream popularity.

Unlike any snapbacks you’ve seen before MODU use Acrylic and Perspex letters that brandish the latest London slang & popular symbols. The bold font and colour matching makes them extremely eye-catching and iconic, which works within a cross genre of fashion and music scenes.

This has also been helped by the endorsing of the MODU snapback by high profile stars such as Katy B, Dizzee Rascal, Wiley, Cher Lloyd, Jamie Winstone & Vanessa of the Saturdays.

Currently stocked in 4 boutiques across London and most recently available in the G SHOCK EAST store, where the collection was designed specifically to match the young, trendy and colourful nature of the G SHOCK watches.

Look at these celebs and models rocking MODU:

Check out the collection on ASOS: https://marketplace.asos.com/boutique/modu-snapbacks-london

Follow MODU on twitter: https://twitter.com/#!/modudesigns

And check out the facebook page: http://www.facebook.com/pages/MODU-members-of-da-undaground/122752981128749

Author: Phoebe Parke: https://twitter.com/#!/PhoebeRosetta

See you next time!

Clothing brand Goo Clothing are making a stand against racism with their new collection ‘Redneck’. Goo Clothing is committed to fighting against all types of discrimination and is using a variety of innovative social campaigns that utilizes fashion to spread a very clear message: ’Say no to racism’.

 ”We all have a part to play in fighting against this social obstacle and this is your chance to help. We at GooClothing.com would like everyone to show their support and say “no to racism” by wearing a REDNECK Goo Jumper or T-shirt”

What are Goo Clothing Redneck jumpers?

Racism is an ill created by ignorance and anything that has been created can be undone or turned into a positive. Goo clothing is taking a typically well known racist term, “redneck” and turning it against itself to show the irony and stupidity of racism.  Coupled with their innovative definition of redneck, the jumpers will also be quality Goo Clothing jumpers, with a red collar. This will show visible support against racism and symbolizes the courage and hope to eradicate this problem, which the people that wear it feel.

How you can help?

The campaign will be marked by the help of endorsements and sponsorships, from companies’ and celebrities uniting to help STOP RACISM (again every little helps, it can be a Television/Radio Ad or a Newspaper section dedicated to the campaign). REDNECK Goo items will be sold online with 20% of the profits donated to a charity that works to stop racism and discrimination.

 Your support could also be monetary which will go towards the production of the REDNECK collection and the management of the campaign or it could be through providing a service that your organization generally delivers, which can help promote this campaign further.

 I also encourage you to visit Goo’ web page at www.gooclothing.com/redneckcampaign to learn more about the change your support will be making. You can also see the homepage where all the supportive organizations logos will be displayed; showing the world who has decided to stand strong in the fight against racism.

 When you support the REDNECK Goo Collection campaign to STOP RACISM, you will be helping to create a solution that confronts this large and challenging issue our communities face. Your help will enable the fostering of a stronger presence to stop racism, with everyone uniting to fight against it.

 Given the challenges we face today, you should  join the thousands of others who have chosen to STOP RACISM and support the REDNECK Goo Collection. No matter how you choose to support the campaign (how much or how little you give or what you do to show your support to STOP RACISM ) it all counts.

Take a look at some previews of the Goo Clothing Redneck Collection:

What a fantastic and innovative idea, let’s all get involved and fight racism in the best way we know how, with our swag!

Author: Phoebe Parke ( https://twitter.com/#!/list/PhoebeRosetta/s )

The new Diddy of the UK music industry comes in the form of none other than Chipmunk…sorry Chip. A few days ago the talented Jahmaal Fyffe announced he would be officially changing his stage name to just Chip. Already changed on his twitter, Chip states that this marks the beginning of new things for the rapper, and we are certainly waiting to hear and see what he has to offer. Hopefully this name change wont be a recurring event, we’d hate for him to be another Diddy!

The lyrical genius /entrepreneur that is JME is back with yet another banger! ‘96 F**kries‘ 

Who said grime was dead? JME not only gives u a beat with a baseline that would turn your car into a rave, but accompany this with his lyrical talent and his flawless flow and you have a BBK flawless product! Grime is not dead it was just in the studio preparing to bring us this madness.

JME shows us time and time again that you can make a banger without the use of profanities. Download this song now!

Download the song from: http://itunes.apple.com/gb/album/96-f-kries-single/id493904747

“This one’s for the ladies…we had to touch it too”.

True to her word, Estelle has made a female remix to D’banj’s highly popular song ‘Oliver Twist’. Mentioning Kanye West, Usher and Tinie Tempah, she talks about how she loves all nationalities but insists that African boys regardless of where they are from are  the ultimate choice. It’s a fun song and it’s a great look for Estelle to tap into her African side citing Pigeon English. Like the original it had me skanking all over my bedroom floor. You went in Estelle you sure held it down for the females!

Download the song here: http://www.viperial.com/tracks/view/11778

My Pick of the Week this week comes from streetwear brand Down Wid It who are making big movements within the streetwear scene, founded by Cyko Logic.

 
The concept behind ‘DWi’ is from the underground to the overground, with colourful characters, clever statements and eye catching images ‘down wid it’ represents the individual.

This T shirt suits both men and women and comes in a range of colours. The bold design makes it stand out from the same old t shirts we see every day, and the image reminds me of the hairstyles we all used to have back in the day! So cute!

And if it’s good enough for Ice Kid, it’s good enough for me!

Follow them on twitter for more info: @Downwidit

And check out the rest of their collection on the website: http://www.downwidit.com/

Down wid it.. It’s a way of life

See you next week!

Author: Phoebe Parke ( https://twitter.com/#!/PhoebeRosetta )

Download Wiley’s new track here. Never failing to deliver we are sure Wiley has brought the heat on as usual.

Free download here: http://www.sendspace.com/file/576ziu

This week my Pick of the Week comes from UK based brand King Apparel, with roots in the East End of London, King Apparel is a clothing brand that represents the pinnacle of the UK streetwear movement.

Why not start off your King Apparel collection with this crew neck? Perfect for the cold months we have in store and don’t be afraid of the ‘pink’ writing, it’s actually purple, and very manly.

King Apparel have some of the best crew necks, jackets and snapbacks in the game, and because of their philosophy they are the streetwear experts favourite brand, and were recently featured on REPVDO’s second episode of In Da Loop: http://www.youtube.com/watch?feature=player_embedded&v=D6CSzGDziog

Check out the rest of the collection on their website: http://www.king-apparel.com

Head to their facebook page for more information about the quality of their products: http://www.facebook.com/kingapparel?sk=info

And follow them on twitter for the latest updates: https://twitter.com/#!/kingapparel

See you next week!

Author: Phoebe Parke https://twitter.com/#!/PhoebeRosetta

CHECK IT OUT HERE  http://soundcloud.com/marcusnasty/rinse-fm-17th-birthday-bash?utm_source=soundcloud&utm_campaign=share&utm_medium=twitter&utm_content=http://soundcloud.com/marcusnasty/rinse-fm-17th-birthday-bash

Hot UK brand Fresh 2 Def Clothing has started off the New Year with a bang as their brand new collection is out! Growing up listening to 90′s hip hop and RnB, UK garage and later grime the ambitious founders; Daniel Gardiner, Gary Thompson, and Marcus Isaac have used these influences to create FRESH 2 DEF CLOTHING.

All of these are available now on the F2D online store:  www.store.fresh2defclothing.com

Keep up with the brand on twitter: @F2Dclothing

And check out the latest updates on facebook: http://www.facebook.com/fresh2defclothing?sk=wall

Author: Phoebe Parke (@PhoebeRosetta)

Available to download on his website, Dizzee Rascal has finally released his mixtape. The veteran had been quiet for a while but he is certainly back with release of his tape. Featuring artists such as Kano, Example, Newham Generals and tracks from himself, this mixtape is worth a listen. Mixed by DJ MK, the tape features audio drops from various DJ’s such as Twin B and Zane Lowe. Below is the tracklist and download link.

Click on http://dirteetv.com/ enter your email address and sign up for your free download.

Ahhhhhhhhhhh yeaaaaaaaaaa! Congratulations to Wretch on his album for going Gold. The Black And White album features hits such as Traktor, Forgiveness and Don’t Go. After missing out on a MOBO award last year this certainly is a great way to start his year! Congratulations yet again and in 2012 hopefully that MOBO is yours!

This week my Pick of the Week comes from London based brand For Love And Money which is a clothing company specialising in hand printed clothes, accessories and paper prints.

A hand screen printed t-shirt which is part of a run of just 43. Each T-shirt’s neck label has its number in the run and it comes in a hand printed box and bag.

The strap line for the t-shirt is “I Look Like Money”

With this T shirt you can remember back to Christmas day when you were sitting down with our family watching the Queen’s Speech, what lovely memories!

Check out the rest of the collection on their website: http://www.flam-uk.com/

And follow them on twitter for the latest updates: https://twitter.com/#!/4loveandmoney

See you next year!

Author: Phoebe Parke https://twitter.com/#!/PhoebeRosetta

At just 25 years old, London-based Project Alfie has established and finely tuned a remarkable style and sound. Adopting classic soundtracks from a stylistically rich era of film and fashion, Alfie injects the warmth and soul of some of his biggest musical influences including Michel Legrand and Donny Hathaway. This works to create an opulent blend that crosses genres, radiating the quality of a distinguished and talented performer and musician.

Project Alfie has been billed as one of the most exciting and unique artists going into the New Year. His distinctive image, heavily influenced by the idiosyncratic style of 60s cinema, coupled with an exceptional blend of cinematic soul and hip-hop, makes Project Alfie an incomparable act.

TO DOWNLOAD THIS MIXTAPE CLICK HERE

Like Project Alfie on Facebook www.facebook.com/ProjectAlfie
Follow Project Alfie on Twitter @ProjectAlfie

Blogged by Hamish Stephenson (@HamishAJS)

GrimeDaily would like to wish everyone a Merry Christmas. Whatever you are doing stay safe and be blessed. Thank you for the support throughout the year. We greatly appreciate it!

Rumour has it that Tinchy Stryder has withdrawn from this year’s Celebrity Big Brother, but that surely has not affected his work rate. Dropping his EP ‘The Wish List’ today, the Flee boy has given us an early Christmas present as well as preview of whats to come next year. Have a listen by clicking on the link below:

http://soundcloud.com/takeover/sets/tinchy-stryder-the-wish-list/

A few months back Saskilla dropped the video for his single ‘Yonder’, now in the follow up the Nu Brand Flexx star releases his new mixtape ‘The Yonder Experience’. Hosted by Dj Semtex, the tape is not one to miss!

You can check out the tape now by clicking on this link: http://soundcloud.com/hassan-matthews/sets/the-yonder-experience/

Follow Saskilla on Twitter @Saskilla

Written by @HamishM2MH

It’s getting very close to the big day and it’s definitely getting colder and colder, so why not invest in this F2D Varisty in red, to keep warm and look all Christmassy while you are doing the shopping and bringing in the New Year in streetwear style?

F2D x G SHOCK EAST VARSITY JACKET £64.99 – On Sale

With only 15 being made, you better be quick to catch this exclusive collab jacket between G Shock East and F2D.

Check out all the other hot products on the F2D website: http://store.fresh2defclothing.com/

Merry Christmas!

Author: Phoebe Parke: https://twitter.com/#!/PhoebeRosetta

Feature: A day in the Life of a new singer/song-writer Carla Jaye

In the past couple of years, there has been a new craze for young artists trying to get signed to a record label. Although some are successful, not many do.

After an interview with 18 year old singer/song-writer, Carla Jaye, I begin to understand how difficult it is to be recognised in the music industry and what dedication it takes to survive.

Carla Jaye is signed to independent label ‘Conquest’, who are a Pop and R‘n’B music production and song-writing duo. They have worked with some well known artists such as Craig David, Blu Cantrell and Beyonce. She was signed to them in July 2011. At first she was just featuring on other artists’ tracks and ghost lining, which is singing newly written songs for people to hear before the real artist sings it.  However, she was soon recognised for her own talent and Conquest chose to sign her as a solo artist.

Carla said that she was over the moon when she found out she was getting signed.

‘I got along with everyone on the team so I was really excited.’

Before being ‘found’, Carla took part in her friend’s online singing broadcast talent show called ‘Sing Out Loud Sundays’, which was created by MPTV who are an online blog. They then encouraged her to audition for a girl group at an event that a friend was holding.

This was the turning point for Carla, she realised that she wanted to do something solo.

She was asked to go on ‘Link Up TV’, who are an online platform, as one of the leading channels for new music and talent in the UK urban scene, to perform her cover of Alicia Keys’ ‘A Woman’s Worth’. This video made a statement on YouTube, where it got over 31,000 views and on Worldstarhiphop where it received over 100,000 views in less than two weeks.

‘I got most of my publicity through Link Up TV. I didn’t expect to get so many views.’

‘As far as I’m concerned, I was just a girl who could sing, I didn’t realise how many people would actually like my voice, so it was a bit crazy’.

‘From there, I did a lot of online stuff and different shows.’

Some of the gigs that Carla performed at were ‘Wired’ at Shoreditch House and a showcase for Patrick Allen at Westbourne Studios.

‘These opportunities have helped with performance skills, engaging with the audience and boosting my confidence. Doing actual events in London with people I didn’t know was a completely different experience to what I was used to, which was performing in school in front of familiar faces.’

Unlike other young vocal artists, Carla didn’t sing to get noticed. She was in education and was just singing for pleasure. Luckily, she was recognised and is now moving forward and gaining more experience in the music field.

‘I applied to go to university because I knew that without support behind you in the music industry, it’s almost impossible to make it. But once I realised I actually did have the support I gave it a shot.’

A lot of people associate ‘new fame’ if you like, with cockiness and assume that the artist forgets about who they are.

Carla Jaye thinks differently.

‘I’m the same person but I feel like the pressure is on, and I have to work my hardest. But I enjoy working hard.’

Music and song-writing takes a lot of time, effort and dedication.  In order to ‘make it’ you have to commit to the relationship between yourself and the music.

‘I’ve always loved music, so dedicating too much isn’t a problem. I spend most of my time in the studio or writing with Conquest. It’s something I really enjoy doing.’

The relationship that an artist has with music can sometimes get in the way of their relationships with friends and family or other commitments.

‘It hasn’t had much of an effect on my family, because I am very family orientated so they are as much involved in my music as I am, which is generally the same for my close friends who understand and get invited to the shows and events that I perform at.’

Today, there is much competition between vocal artists, so many are trying different things whether it is a new genre of music or song-writing.

Carla Jaye took up song-writing, something she hadn’t tried before.

‘A lot of my stuff is co-written or written by Conquest.’

‘I’m not the type of person who was always brought up around music, so this is the kind of process where I’m learning and bouncing off of their talent.’

In a sense, this new path is a form of education for Carla, rather than studying at university.

‘I always knew education wasn’t for me. That structured environment didn’t allow me to be as creative as I wanted to be.’

‘My mum and I made sure I got my A Levels, just so I know they’re always there and I can still say that I am educated.’

‘I know that I’m not going to go into any form of education, I’ll always be in the music industry whether or not I make it as an artist.’

Carla Jaye doesn’t want to dwell on a back up career because she is determined that she will get far in the music industry. She will continue to work hard and if it doesn’t work out, she will think about her back up at that point.

Although this career path is very difficult to rely on financially, Carla remains positive.

‘The hard work comes first, and the money comes way later. Money isn’t an issue at the moment though, because I know that in the long run, I will get something out of it. Right now, it’s about enjoying myself.’

Whilst remaining positive Carla is aware that with this career, comes negative people.

‘You’re always going to get people that bring you down. I don’t surround myself around those people so I’m not too affected by them.’

Negative people can have such a bad effect on those trying to make it in the music industry but Carla Jaye has been strong enough to ignore them and has continued to grow within herself.

Carla Jaye will be releasing her first album early next year which features her current song ‘Ghost’.

‘At the moment one of my favourites off of my upcoming album is ‘Ghost’ because I love the concept of it, it has a simple melody and it’s quite catchy. We don’t have a name for the album yet but it will hopefully be released early next year, fingers crossed!’

Carla is a truly inspirational young lady, who deserves every bit of success that she receives. We look forward to hearing her album in the new year.

Written by

Calibar dropped the full audio for his mixtape ‘Going Back to Cali’ today – Download it right here!!! - http://www.sendspace.com/file/moey4n

Follow him on twitter – @Calibars

Premièring on January 5, 2012, Celebrity Big Brother is back on Channel 5 and this time our very on star in the hood Tinchy Stryder will be amongst the contestants. Big move for Tinchy and I’m sure his appearance will attract a massive audience for the show. I’m not a fan but I will flick through to see how he is getting on.

Calibar has us buzzing with his new EP. Download your free copy from the link below: http://www.sendspace.com/file/moey4n

Stuck for ideas this Christmas? Look no further!

Emerging from the heart of East London, House of Hoxshore has been deeply influenced by the culture & lifestyle that the area breeds. House of Hoxshore are inspired by music and fashion from all around the world and have created a brand that pulls all of these things together, under one roof.

Buy yours now: http://www.houseofhoxshore.com/

Follow them on twitter for the latest updates: @HouseofHoxshore

Merry Christmas!

Author: Phoebe Parke https://twitter.com/#!/PhoebeRosetta

This week my Pick of the Week comes from street wear favourite Benjart, which is a conceptual Independent European brand born in the UK. Anyone who knows anything about street wear will have definitely heard of this brand and this graphic T Shirt celebrates the brand’s love of London.

THE SHATTERED HEART OF LONDON £20.00

Make it someone’s Christmas present now: http://www.benjartclothing.com/

And follow Benjart on Twitter for the latest updates: @BenjartUK

Merry Christmas!

Author: Phoebe Parke (@PhoebeRosetta)

FINALLY!! After what seemed like an eternity, Tinie Tempah has dropped his ‘Happy Birthday Mixtape’. After teasing us with two tracks ‘Like It or Love It‘ featuring Wretch 32 and J.Cole and ‘Lucky C**t’ featuring Big Sean, we have been on the edge of our seat waiting for him to drop the whole mixtape! Today Tinie decided to end our misery! I cannot wait to play this!! Download it from the link below! We know this mixtape will not only allow us to appreciate Tinie’s lyrical talent, but it will also leave us wanting more from him in the new year!

Download the EP here: http://bit.ly/tSF87Z

(@JeezyDozDis)

Taking clubs in the UK and Ireland by storm, the entertaining and charismatic DJ Abrantee sold out his Afrobeats Tour in the past few months. Now with a mixtape under his belt, surely no one can stop Choice FM’s Golden Boy. Best known for his Drive Time show 6 days a week on Choice FM, DJ Abrantee’s addition of the Afrobeats set has certainly boosted his popularity.

Launched in April 2011, the Saturday night Afrobeats set was an exciting addition to Choice FM. Receiving worldwide acknowledgement from fans and celebrities such as Asamoah Gyan and Emmanuel Frimpong, the show became a popular trend on twitter with the masses making sure the show was here to stay.  On every Saturday from midnight to 2am, the show plays a wide selection of afro beats featuring today’s artists as well hits from  years ago. With a huge number of international artists requesting Abrantee to host their concerts, DJ Abrantee’s popularity knows no end.

Featuring tracks from the UK and and Africa’s biggest Afrobeat artists, DJ Abrantee’s 32 track mixtape includes skits from artists such as Lethal B and Chipmunk. Certain to be played in the clubs Afrobeats set this mixtape will definitely still be on rotation in 2012.

Listen to the mixtape online at www.abrantee.com/afrobeats or by emailing press@dlauk.com for a physical copy, reviews and competitions.

Check out the complete tracklist below:

(@JeezyDozDis)

Jawdz F.Star (also known as F.Star) is a 21 year old rapper from South London who expresses himself as a versatile and creative writer in more than one genre. Jawdz returns with his brand new mixtape ‘Back on Track’.

The mixtape is available for download here: http://www.megaupload.com/?d=E06Q65ET

This week I’m profiling US brand Adriana Marie, an independent and urban brand which speaks to the UK market, run by an incredible entrepreneur.

Raised in South Florida, Adriana Marie always had aspirations of spearheading her own brand.  After having traveled quite a bit, the self-made entrepreneur found her home in New York City when she put everything in the past, took a chance and moved to the Big Apple with only a few dollars and bags of clothes.  She worked at fashion houses such as BCBG Max Azria, Christian Francis Roth, Tory Burch and Talbots.  After a few hard-learned life lessons she decided to start giving the knowledge back and created Adriana Marie Co, and we are so glad she did!

Adriana Marie Co. is dedicated to using fashion as a vehicle in generating individual personal awareness that creates a positive lifestyle.  Each collection features a series of inspirational quotes or motivational sayings that are accompanied with off beat and transcendent graphics.  They use elements of nature to create the abstract designs and elements of life for the messages.

“Changing the world with one tee shirt at a time and spreading the message of empowerment is what we aim to do at AMco.”

The incredible thing about Adriana Marie is that for each product sold, AMco donates a portion of the proceeds to one of their affiliated non profit organisations, Dresses for Haiti, Nourishing NYC and We Care to Wear Pink. So there’s no reason not to pick something up today and tick a few people off that Christmas List!

Buy yours here: http://adriana-marie.com/

Follow the brand on twitter for all the latest updates: www.twitter.com/adrianamarieco

Connect with them on facebook: www.facebook.com/adrianamarieco

And check out their blog: www.adrianamarieco.wordpress.com

Author: Phoebe Parke (@PhoebeRosetta)

Let’s see how many of you can solve the following riddle! – Let us know the answers via twitter!!! @Grimedaily

You see a shirt for £97, but You don’t have the money, so you borrow £50 off you’re Mum and £50 of you’re Dad. £50+£50=£100, right? … You buy the shirt and have £3 change, you give £1 to you’re Mum, £1 to you’re dad and you keep £1 to yourself.
Now you owe them both £49.

£49+£49=£98 + YOUR £1 = £99

Where has the other pound gone?

This week my Pick of the Week comes from  independent streetwear brand  KRAEZY Clothing created by London based Graffiti artist and Graphic designer KRAE. This insane clothing brand is fast becoming a favourite amongst the hottest celebs from DJ Target to Flava D, and us ordinary people are loving it too!

Get your Tee now: http://kraezy.bigcartel.com/

And follow them on twitter for the latest updates: @KRAEZYClothing

See you next week!

Author: Phoebe Parke (@PhoebeRosetta)

Artist Lethal Bizzle and footballer Emmanuel Frimpong have signed a deal with Arsenal to sell their clothing line in the clubs official stores. Business partners and second cousins, one plays for Arsenal the other supports Arsenal so it’s only fitting.

The clothing line will be available to buy online at http://arsenaldirect.arsenal.com/ from Saturday, 10th as well as in any Arsenal shop.

None Arsenal supporters you can still get your DENCH clothing from http://denchwear.co.uk/.

(@JeezyDozDis)

Unique and stylish content is always expected from Ash Catch’Em and he seems to always deliver. It was ‘Game, Set & Match’ that got me hooked on his unique flow, lyrical mayhem, and all around fresh style. Now, hes back. This time with his new mixtape entitled ‘Baileys and Blunts’. From ‘Stouts and Silvers’ to ‘Wray and Roll Ups’ to this new madness, make sure you expect the unexpected.

The mixtape is available for download now at http://www.ashcatchem.com/ 

Written by Hamish Stephenson
@HamishM2MH

After their best single ‘Betty Woz Gone’ accumulated 100.000 views within a day of its initial upload, StooShe have become one of the hotly tipped new artists. With elements of TLC, Salt & Pepa, En Vogue, Jay Z, Odd Future and The Supremes, the group’s diversity  makes them stand out.

Chosen by a panel of UK-based tastemakers, StooShe have been chosen as part of the fifteen artist’s longlisted for the BBC’s Sound of 2012 competition. The competition chooses fifteen new artists who then become five, and from the five the ultimate winner will be picked. Both top five and number one will be announced in January.

Their mainstream breakthrough has been phenomenal thus far, and news of their inclusion in the BBC Sound of 2012 longlist further highlights this. With over a million online views split between their Youtube site, performances for iD, SBTV, MTV and Virgin, and also coverage from various publications such as The Daily Star, RWD, Top of the Pops and The Independent StooShe have surely earned their success.

Watch their YouTube channel (StoosheTV) for their new episodes of their online video series titled ‘The Only Way is Stooshe’. Click here for the first two episodes: http://youtu.be/BeolX74k5kc and  http://youtu.be/Qiue5rontDU   

Out to ‘deconstruct stereotypes’, StooShe’s cutting-edge choruses teamed up with their punch word play behind three incredible vocals, is exactly what the outgoing and witty trio need to fill the huge gap in the girl band market.

Currently travelling the UK in an electric pink logoed tour van, you may spot them in your town stop for a chat and congratulate them on their success thus far.

(@JeezyDozDis)

ODF Clothing was created in 2007, and incase you’re wondering ODF stands for “One Diverse Fashion”. The team state the aim of this diverse clothing brand is “to merge contemporary fashion with the classic preppy look from the 1980′s.” Their slogan “Standing in to Stand Out” captures the spirit of ODF, where one focus’ not only on the style of others, but their own personal appearance.

The brand works for both males and females and is hugely popular at the moment, the team has created a real buzz both in the UK and internationally. Over the past 4 years, ODF has appeared in 30 independent fashion shows, for example “Roots of Fashion” and have worked with a range of charities and foundations.

Their recent press launch was a great success and they are getting rave reviews from top streetwear and commercial experts, I can’t wait to see their progress in 2012!

ODF Clothing will soon be available on ASOS, and is now stocked here:

Urban Junction

1071 Whitgift Centre,

Croydon, Surrey,

CR0 1UX

Visit their website: http://www.odfclothing.com/

Head to their blog for more information: http://www.blogodf.blogspot.com/

And follow them on twitter for the latest updates: @ODFClothingUK

Author: Phoebe Parke (@PhoebeRosetta)